Turn Up The Music! - Original Work 140 x 200 cm

Original Work | 140 x 200 cm | Acrylic on Canvas | 2025

From the series: Entrepreneurial Spirit

Living as an artist and actually making a living from art is about so much more than just conceptualizing, painting, and isolating yourself in the studio. If you truly want to thrive, you also need to master marketing, presentation, and sales.

For many creatives, the mere mention of "marketing" sparks resistance. But I see it differently. I’ve always been fascinated by the art of captivating and inspiring people. To me, good marketing is simply about being visible to the right person, at the right time, in the right place.

Of course, today we are bombarded with a flood of poorly executed ad campaigns, and I completely understand the frustration. But here’s the upside: Strategic marketing helps you reach people who would have never discovered you otherwise. And that makes all the difference.

I like to compare it to music—if you don’t turn up the volume, no one will dance.

And in the end, don’t we all just want to dance a little?

So: Turn up the music, friends! 🎶